Alibaba’s three-year-old project has broken the ice. As Ali’s new industrial layout, many people cannot understand it; how can an Internet-based company engage in physical projects; this obviously does not conform to the conventional logic. But the insider is far from realizing that it is often cross-industry people who defeat competitors.
Ali does not understand manufacturing, but insiders have always used inherent thinking to make manufacturing; lack of innovative spirit; this also gives outsiders an opportunity to break industry rules; and Ali is gradually changing this rule.
The high inventory characteristic of the apparel industry has always been a difficult point for major brands to change. The inventory cost is as high as 30%; even if discounts continue to be sold in the coming year, the high inventory cost pressure will not be offset, not to mention the new input capacity will continue; then This bad ecological cycle is operating under such conditions. This not only wastes a lot of earth resources, but also increases worthless consumption. And Ali is solving this pain point, small batch, quick response, customization, and individualization; then this is the way that the clothing industry must take in the future.
The traditional clothing industry is supply-oriented, and the Ali model may need to be demand-oriented; in other words, the traditional clothing industry does not understand the real needs of consumers and imposes self-awareness on the inherent needs of consumers; Ali model It may be the use of big data to analyze which garments are in high demand and which garments are produced.
In the future, clothing tends to be customized, and these customizations are not limited to suits and shirts; it is likely to be a full range of clothing, and what Ali really wants to do is these; through online pre-sale, or production after order.
Of course, Ali has deployed the current Taobao artificial intelligence, online 3D try-on to solve the offline physical store try-on function; to minimize online returns due to clothing sizes that do not match.
With the duplication of the rhino manufacturing model, it is believed that the clothing industry will undergo radical changes in the future.
It also takes a long way for VIGORIRON to help the garment manufacturing industry change. The automatic barcode scanner operated by Songdo Intelligent realizes online data collection; it is connected to ERP and MES systems.